A radio station manager oversees the administrative and business functions of a radio station or group of stations. While some specialize in administrative, financial, or technical responsibilities, some managers working at smaller stations may also have to fill on-air, programming, or engineering roles.
Radio station managers ensure the smooth daily operation. They manage the administrative, technical, program, and sales aspects of a station. General managers are accountable to station owners and senior management and strive to maintain the work environment, personality, and financial viability of the business.
On a day-to-day basis, a radio station manager must supervise and coordinate the schedules, workflow, and responsibilities of various departments. Hiring, training, and evaluating employees as well as providing communication between departments and other human resource functions are often handled by the general manager and designated staff.
Radio station managers are also responsible for the success and profitability of the station. They help determine and meet the financial goals of station owners. They often work with accountants and bookkeepers to track purchases, cash flow and profits, prepare budgets, and maintain accountability. The General Manager will participate in fund-raising events. Because most broadcast radio stations depend on the sale of advertising for income, station managers work closely with sales managers and advertising sales staff.
Station managers must have enough technical knowledge to understand the operation of all station equipment. They also ensure program and technical employees comply with local, state, and federal broadcasting regulations and other laws.
• Must have previous media/broadcasting management experience.
• Ability to develop and deliver presentations.
• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
• Knowledge of public radio principles, procedures, operations, and standards.
• Records maintenance skills.
• Skill in the use of personal computers and related software applications.
• Knowledge and understanding of radio communications facilities and distribution systems.
• Knowledge of inventory management practices.
• Knowledge of public radio organizational structures, workflows, systems, and operating procedures.
• Skill in organizing resources and establishing priorities.
• Ability to develop, plan, and implement short- and long-range goals.
• Knowledge of FCC and other federal, state and local broadcasting regulations.
• Knowledge of project management principles, practices, techniques, and tools.
• Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
• Knowledge of budgeting and fiscal management principles and procedures.
• Knowledge of facilities management, physical plant, safety, and building safety and security procedures.
• Ability to create, compose, and edit written materials.
• Knowledge of on-air and remote broadcasting processes and procedures.
• Ability to lead and motivate volunteer staff.
• Ability to oversee, coordinate, and support the execution of continuous broadcast schedules on a 24×7 basis.
• Knowledge of current and developing trends in radio.
• Skills in examining and developing station operations and procedures, formulating policy, and implementing organizational strategies and procedures.
• Skill in operating radio equipment.